Job Purpose:
Responsible for Emirates E-Commerce (Emirates.com and OTA) revenue streams and activities in their respective Markets. Exploit the Internet as a sales, business development and customer interaction tool to reach the Commercial objectives set for the market. Work closely with the local Emirates Sales team to develop a localised E Commerce sales strategy including, direct marketing, pricing and management of all online activities. Manage and exploit all online Emirates functionality to increase usage in the local market. Management of all Emirates online products for direct consumers.
Job Outline:
- In conjunction with the area/sales manager, implement and manage E-Commerce sales channels and strategies for Emirates.com and online travel agents.
- Promote the development and implementation of an online pricing strategy to achieve online sales targets in conjunction with the local Sales organization and the Pricing department. Liaise with all internal/ external stakeholders regularly to ensure all online campaign/channel activity initiatives are properly identified, communicated, planned, executed and measured and does comply with the local legal requirements. Co-ordinate with E-Commerce and Global Leisure Sales EGHQ on all offers. Continuously monitor competitor activity and review the pricing strategy to ensure the value proposition of the E-Commerce channel.
- Developing of market specific strategy to increase direct online sales, include management of eBase, e-mail communication, etc. Identify and manage business development relationships to increase online sales. Expand and manage local OTA Commercial relationships. Leverage the relationships to develop and implement activity to increase OTA revenue and market share. Implement commercial contracts and ensure that these and existing agreements are maintained and administered in a professional manner. Manage and ensure local incentive payments are dealt with promptly.
- Identify direct connect opportunities with OTAs and develop strategy to optimise distribution costs and efficiencies.
- Ensure smooth implementation and commercialization of all new online features and products in the local market. E.g. Online check-in, closed user group functionality, manage my booking etc. Ensure all fulfilment and payment processes are implemented, supported and managed according to guidelines set by E-Commerce EK HQ.
- With Corporate Communications manage online content of the local Emirates.com website. Updates of the campaign management tool and Salesforce.com with all online activities. Ensure the agreed Corporate Communications policy and process is adhered to for all OTA marketing/media activity.
- Development of the annual Sales and Marketing Plan for the local E-Commerce market. Creation of monthly and weekly report to E-Commerce and Global Leisure Sales HQ. Share knowledge and experience gained in local market across the network.
- Ensure that assigned secondary markets are properly serviced from a strategic point of view. In cooperation with the local office, design a country strategy, setting KPI?s, continuously review activities, report on performance and actively advise on opportunities leading to higher Online penetration.
- Develop and manage online Commercial Relationships within the Affiliate marketing program. Leverage the relationships to develop and implement activity to increase online conversions. Implement commercial contracts and ensure that these and existing agreements are maintained and administered in a professional manner. Manage and ensure local incentive payments or trigger threshold payment to affiliate networks are deals with promptly.
