Every WestJet journey has the potential to enrich lives; a career with us is no exception. 

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now were going global. 

Join us, this is where your career story takes off.

Overview of Role

The Practice Lead, Digital Transformation & Consulting reports to the Head of Digital Business Development & Consulting and plays a key role in advancing Digital’s Business Development and Proof-of-Concept (POC) practices. This role is instrumental in building and maintaining a cohesive and scalable practice delivery framework while expanding its adoption across the organization.

The successful candidate will enable Digital Business Development team members to learn, collaborate, and share expertise across their work streams and WestJet. The practice lead will support team members in performing their tasks by providing methodology, tools, and structured guidance. Acting as the process owner for digital Business Development & POC practices, the Practice Lead ensures consistent execution of methodologies that align with WestJet’s strategy and drive success.

This is a functional lead role and does not have direct reports but holds significant responsibility for influencing and guiding key practices across the Digital team and WestJet. This position offers a unique opportunity to shape and grow WestJet’s Digital Business Development & POC practices while driving meaningful impact.

Key Deliverables:

• Create and deliver training programs to enhance team capabilities in execution.

• Lead a Community of Practice focused on POC and Digital Business Development to foster knowledge sharing, innovation, and best practice adoption.
• Host workshops, peer learning sessions, and feedback forums to enhance skill sets and promote continuous improvement.
• Leverage best practices and insights from other industries or parts of WestJet to enrich the
• Provide guidance and mentorship to other WestJetters, helping them address challenges and drive successful outcomes.

Experience and Qualifications:

• Bachelor’s or Master’s degree in Business, Economics, or a related field.
• 5+ years of experience in roles focused on innovation, Digital Business Development, or related areas, with increasing responsibility and complexity.
• Extensive experience designing and implementing frameworks and methodologies for POC and Digital Business Development initiatives.
• Consulting background a plus

• Ability to align POC and Digital Business Development practices with enterprise objectives.
• Strong presentation and mentoring skills, with the ability to engage and inspire diverse audiences.
• Skilled in collaborating with and influencing senior leaders and cross-functional teams.
• Demonstrated ability to navigate ambiguity and develop actionable solutions to complex challenges.
• Adept at building relationships, promoting teamwork, and leading initiatives without direct authority.
• Exceptional interpersonal skills with the ability to adapt communication styles to varied audiences and contexts.

The benefits of being a WestJetter:  

WestJet provides all WestJetters with a competitive total rewards package.  On top of that, we offer:   

• A fun and friendly culture with colleagues who work together to win  
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs  

Think we are a fit?  Apply now!  

About WestJet Group of Companies  

Together with WestJets regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.   

Our Safety Promise  

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.  

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJets operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJets Alcohol and Drug Policy.   

Our Commitment to Diversity and Inclusion  

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know.  We encourage all qualified candidates to apply. We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.  

For more information about everything WestJet, please visit WestJet.com.  

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